Our Team

FOUNDER & CEO

David has made a successful career as a franchisee as a multi unit, multi brand franchisee. From Greensboro, North Carolina. Graduating from University of North Carolina Greensboro, where he played basketball for the Spartans and went on to play professional basketball in Spain. David decided to get into the franchisee business where he opened and acquired 17 Liberty Tax franchises. Looking for a new challenge, he decided to expand into the Club Pilates brand. His passion for the brand has led him to become the largest Club Pilates franchise. “ My mission statement is to impact the lives of people we touch. I feel that Spartan Fitness Holdings is a great vehicle to make that mission statement a reality.” Says David. He loves all things sports, reading and rotating new hobbies.

CHIEF OPERATING OFFICER

Brian is a seasoned operations executive with nearly two decades of experience leading growth and operational excellence across large public organizations and private equity-backed companies. His background includes leadership roles at DaVita, Carter’s, Paragon Infusion, and United Musculoskeletal Partners, where he built and scaled high-performing teams, drove multi-site expansion, and delivered sustained business growth.

A collaborative and culture-driven leader, Brian is passionate about developing people and creating operational frameworks that enable both performance and purpose.

Brian holds a B.A. in Business Administration and lives in Prosper, Texas, with his wife, Molly. Together, they have three children—a recent graduate of the University of Texas, a soon-to-be Texas A&M graduate, and a high school sophomore. Outside of work, Brian enjoys family time, fitness, travel, and supporting his kids’ many pursuits.

CHIEF FINANCIAL OFFICER

Becky is a strategic and operations-driven finance leader, with over 2 decades of experience scaling multinational companies. Becky has built, led and scaled best-in-class finance departments with an emphasis on cross-functional partnership. She has led companies from startup to growth stage, built high-capacity teams, and raised debt and equity funding. Becky manages Board, lender and equity relationships with an emphasis on continuous improvement.

Becky started her career in Investment Banking at J.P.Morgan in both NYC and San Francisco, and holds an M.B.A. from The Wharton School of Business at The University of Pennsylvania. She holds a B.A. in Economics and Mathematics from Smith College and is business proficient in Spanish.

CHIEF PEOPLE OFFICER

Tara brings over 15 years of Human Resources experience across diverse industries, with a strong focus on supporting organizations through rapid growth and transformation. She spent six years building and leading HR for a restaurant company, growing its footprint by 80%, before creating the HR function for high-profile hospitality projects Hotel 1928 and Chief’s on Broadway. Most recently, she served as Vice President of People and Culture for a growing senior living company. Tara is known for her “people over processes” approach, emphasizing strategic partnership with Operations and a proactive, solutions-oriented mindset. She is also a Certified Crucial Conversations Trainer.

Outside of work, Tara channels her passion for challenge and perseverance into fitness. She has competed in more than 20 Spartan Races, 6 Hyrox competitions, and the thirty-six-hour 29029 Everesting Challenge—and she is excited to bring that same energy and drive to Spartan Fitness.

VICE PRESIDENT OF PEOPLE

Tanya has been in Human Resources for over 15 years, supporting both corporate and small business structures. She is new to the pilates and fitness industry, but not to motivating people. She has a passion for people, supporting and leading them to reach their full potential. Having had her hands in operational functions of the business allows her to see the bigger picture and guide teams to solve problems and implement processes to support the organization. Tanya successfully created teams with a culture of collaboration, inclusion, and teamwork. She looks forward to bringing that to the Spartan team.

Tanya obtained her Senior Professional in Human Resources (SPHR) certification through HRCI in 2020 and continues to pursue her education in Organizational Leadership, and Human Resources. She firmly believes in growing ones self educationally and professionally every day to make a greater impact, and to simply be better.

VICE PRESIDENT OF MARKETING

Cheri is a results-driven marketing leader with over 20 years of experience building and expanding fitness, wellness, food & beverage brands and franchises. Cheri has built marketing teams focused on leveraging strategic innovation, marketing technology, cross-functional partnership and efficiency to fuel growth. Cheri leads marketing, agency and marketing partner relationships to optimize marketing performance for the Spartan Fitness studio portfolio. 

Cheri started her marketing career in food/beverage/consumer packaged goods in Texas and California, most recently at Xponential Fitness, and holds an M.B.A. from The Marshall School of Business at The University of Southern California. She holds a B.A. in Marketing from The University of Texas at Austin. She is also a certified Integrative Nutrition Coach with a passion for helping others feel the benefits of making choices for better living. She enjoys coastal outdoor adventures and entertainment industry events with her filmmaker husband Tom.

HEAD OF DEVELOPMENT

Scott lives and breathes development. Whether it’s growing brand reach through new unit openings or refreshing existing stores with remodels, Scott enjoys partnering with the best and brightest real estate, construction, and design professionals to implement scalable strategies, improve processes, and create best in class customer experiences.

After beginning his career working for a general contractor in his home town of Pittsburgh, PA, Scott transitioned to the owner’s side of the retail industry working for major national and international brands like Abercrombie & Fitch, Big Lots, and Lidl US, overseeing construction projects all over the United States. Scott most recently started up a construction department from scratch with fast-growing Accelerated Brands, focusing on the expansion of their flagship brand, Strickland Brothers 10 Minute Oil Change.

After relocating from his hometown to Columbus, OH for four years, Scott and his family settled down just outside of Charlotte, NC in 2020. When he isn’t working or enjoying family time, Scott likes to focus on fitness through weight training at his favorite local gym.

CENTRAL DIRECTOR OF OPERATIONS

Alicia relocated to Texas from New York City where she discovered her passion for Pilates and Wellness. She received her 600 hour Pilates mat and apparatus certification in Brooklyn, NY in 2006.

She toured as a featured dancer in the National Tours of The Music Man, OKLAHOMA! (dance captain) as well as the European Tour of Grease Das Musical. After injuring her knee she turned to Pilates for rehabilitation. She found the work invaluable to her physical and mental training and was inspired to become an instructor.

Alicia moved her family to Texas in 2015 to improve their quality of life and looked forward to sharing her passion of fitness and wellness with the people of North Texas.

She was so excited to find her Pilates home in Texas with Club Pilates in 2017. She can stand strong behind the Club Pilates brand, bring Pilates to everyday people all to move efficiently and feel better. Alicia started with Club Pilates as an instructor then grew into a lead instructor role. She met David Schuck and was thrilled to get behind his vision and growth mentality. She is all about cultivating the culture of a positive mindset and to have more bodies do Pilates.

EASTERN DIRECTOR OF OPERATIONS

Alexis has been a committed leader with Club Pilates since 2018, overseeing and supporting studio teams across multiple locations. With a strong focus on team development, mentorship, and operational excellence, she takes pride in building positive studio cultures and helping others grow into their potential. After completing her Teacher Training in 2019, she has taught countless classes but thrives in private training - where she creates personalized, meaningful experiences tailored to each client. Outside of work, Alexis loves spending time with her two daughters and husband - they enjoy the outdoors, cooking, and playing games together.